The human brain is wired to respond to emotions far better than logical stimuli. This has been our most defining trait throughout evolutionary history.

 

An individual who can invoke emotions in his listeners or readers possesses the power to change the world. Storytelling is the most sophisticated tool employed by such charismatic speakers, thought leaders and successful trainers. Be it a corporate proposal, classroom presentation, public speech, TV advertisement or just some lucid words of wisdom written on the yellow parchments of an old book- Storytelling helps one achieve the differentiation in the minds of a target audience. In other words, Storytelling makes your data, belief, values or any logical construct come alive. It leaves a tangible visual impression on the mind, often memorable enough for a lifetime.

 

KATHAKARI is a celebration of this ancient communication skill and we aspire to reintroduce it back into our hallowed halls of learning. We partner with visionary organizations across corporate and academia in co-creating powerful storytellers of tomorrow across India. Join hands to let the magic of Storytelling flow.